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University of Tampere - Business Sciences


 

The Internet as a Marketing
Environment

A look into changing marketing concepts in
a computer mediated environment

 


PRO GRADU-MASTER OF SCIENCE THESIS

BUSINESS SCIENCES, MARKETING

UNIVERSITY OF TAMPERE, FINLAND

MAY 1998

ERKKI SALO



Tampereen yliopiston kauppakorkeakoulu, yrityksen taloustiede, markkinointi


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